Andrew Darcy
Library 103
News Article
2/15/09
http://www.nytimes.com/2009/02/12/technology/personaltech/12renew.html
By: Azadeh Ensha
February 11, 2009
“A Cellphone That Is Made With the Environment in Mind”
Cellphones, which are used by just about every American, typically contain many toxic chemicals and are discarded at our local landfills. Motorola has found a way to keep the environment in mind through their new W233 Renew. This cellphone is made from recycled water bottles and is being titled a “carbon-neutral cellphone.” Though the manufacturing process, delivery, and operation of the phone consists of using Carbon Monoxide, Motorola is taking certain steps to offset this sort of pollution. They are going to do so by making investments in renewable energy sources and various reforestation projects going on around the globe. Not only are they completely negating the effects on Carbon Monoxide emissions from the phone, they are also using one hundred percent recycled paper for the Renew’s packaging. Additionally, they also provide prepaid shipping for the end users to recycle their old phones and the phone itself is also free of harmful toxins such as asbestos.
The W233 Renew is a great way for Motorola to catch on to the “Green” movement that is currently going on in the United States. This current movement is going to increase the marketability of the name Motorola/W233 Renew, create a buzz with a majority of the population, and could also create a new trend that cellphones will hopefully follow. Technology has made this an option for Motorola because through the information highway they will be able to sell the idea/phone to millions of customers. Not only will they be able to reach their target market more efficiently, information has enabled them to catch on to this current movement in the United States. I personally think this is a great idea due to the fact that current phones are not eco-friendly and this is a better alternative that keeps the environment in mind.
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This is a very interesting topic that you write on. I think it is great to see that large companies care enough about our environment to take this step toward keeping these kind of toxins out of the landfills. I would be surprised if a lot of phone companies do this, for the simple fact that consumers are so into the way a phone looks, that I don't know if the recycled water bottle look is what they are going for. Overall, it is great for the environment and gives Motorola a great reputation as people who are trying to help the environment.
ReplyDeleteI think this is a great idea and hopefully it will encourage more phone companies to use environmentally friendly materials and packaging. I especially like how they provide customers with return packaging. Most people are lazy and won't send phones back. I personally have a stash of cell phones, batteries and glasses that I don't know what to do with so this would definitely help me out. It is much quicker and easier for the customers.
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